1. Track any of HubSpot Timeline Events (we offer 8 standard types and 1 custom with unlimited number of your own events).
2. Automate your follow-up actions with powerful HubSpot Workflows (no hidden features).
3. Move deals through your pipeline automatically with our specialized Workflow Action.
4. Keep your team organized with tasks, tickets, and triggered emails all created and managed within HubSpot.
Standard events: track registration, free trials, feature activation, onboarding, user engagement, subscription started, updated, and cancelled, successful payment, and payment failures.
Custom events: monitor any activity that occurs within your product but doesn't fit the standard funnel, such as logins, user invitations, and customer support requests.
Workflow events: automate deal updates related to user activity, such as moving a deal to the free trial stage when a customer starts a free trial or to the closed won stage when a customer starts a subscription.
Timeline events: store all data inside HubSpot as timeline events, each with its own properties such as subscription status, payment amount, and activated feature details. Use this data in workflows and email automation.
Multi-product support: attribute every event to a specific product to track engagement across multiple offerings.
