We have just introduced a new workflow action for automatically creating and publishing blog posts in HubSpot. This feature integrates with HubSpot’s native automation, allowing you to turn specific triggers—like form submissions, deal updates, creation of Listings (object from a new Object Library) or other CRM records (like Custom Objects) —into published content on your website.
The “Create Blog Post” Action
The latest addition to 0CodeTools is the “Create Blog Post” workflow action. While workflows in HubSpot are traditionally used for CRM data processing, the introduction of new objects (like Courses and Listings) and custom objects has led to user requests for advanced content automation. This feature answers that call.
How it works:
- Configure Your Workflow: Choose the trigger event (e.g., new form submission, update to a custom object, completion of a course, etc.).
- Add “Create Blog Post”: Within the same workflow, drag and drop the new action.
- Map Your Content: Select which fields or data sources will populate the blog post body, title, and metadata.
- Publish Automatically: Set the post’s status to “Draft” or “Published,” depending on your marketing strategy.
Once activated, the workflow will automatically generate a blog post in HubSpot whenever the trigger condition is met—perfect for saving time, multiplying your output, and keeping your content hub fresh.
AI Studio Integration for a Complete Content Automation
If you need to generate or refine blog content using external information or advanced language models, combine 0CodeTools with AI Studio. Developed by Resonate, AI Studio is a HubSpot Workflow extension that integrates with OpenAI, Anthropic, CoHere, ElevenLabs, and Google. It transforms HubSpot Workflows into a system capable of:
- Analyzing and classifying data
- Generating personalized content
- Responding to events or customers automatically
- Scraping and searching the web for information
By linking AI Studio steps with the “Create Blog Post” action, you can build fully automated workflows that:
- Scrape or Search the Web for relevant topics or recent news.
- Process and Summarize that information with AI.
- Generate a Blog Post Draft using AI Studio actions.
- Publish the Post through 0CodeTools—no manual editing required.
This enables you to create AI-driven agents that gather data, craft content, and publish it automatically
Example Use Cases
Generate SEO-Optimized Articles at Scale
- Use AI Studio to produce large volumes of blog content.
- Incorporate relevant keywords, headings, and meta descriptions for improved search engine performance.
Rewrite Old or External Content
- Create a custom object in HubSpot with links to outdated or external articles.
- Automatically scrape each article, rewrite it using AI Studio, and run a web search for updated information.
- Publish the refreshed article in your HubSpot blog.
Migration from Web Archive
- Scrape content from web archive pages that you want to resurrect.
- Process the results with AI to clean up, update, or reorganize the text.
- Publish as a new blog post in HubSpot.
Automated Event Summaries
- After hosting a webinar or event, import call transcripts with AI Studio.
- Summarize key points and automatically generate a blog post via 0CodeTools.
Product or Service Updates
- When a product update is logged in your CRM, trigger AI Studio to write a summary.
- Publish it with 0CodeTools so customers stay informed.
Research-Based Articles
- Use AI Studio’s web scraping and search actions to gather industry data.
- Process that data and publish a new blog post with minimal manual input.
Case Studies
- When a deal closes, pull relevant data, testimonials, and metrics into a structured AI prompt.
- Have AI Studio compile it, then publish via 0CodeTools.
How to Get Started
Install 0CodeTools
- Sign up at tools.resonatehq.com and connect your HubSpot portal.
- Configure additional connections (Notion, SendGrid, etc.) if needed.
Set Up AI Studio (Optional)
- Install AI Studio in your HubSpot portal and connect it to your chosen AI model (OpenAI, Anthropic, CoHere, ElevenLabs, or Google).
- Add AI steps to your workflows if you need automatic content generation, web scraping, or data processing.
Build Your Workflow
- Choose a trigger in HubSpot (e.g., form submission, property update).
- Insert AI Studio actions to gather, analyze, or generate content (optional).
- Add the “Create Blog Post” action from 0CodeTools to finalize and publish the content.
Refine & Expand
- Adjust your workflow logic over time.
- Incorporate other 0CodeTools actions for complex data management.
- Explore advanced AI Studio features for deeper content customization.